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This article is a 5 minute read. You will read about:
The article discusses the challenges and benefits of offshoring for small businesses in New Zealand
The main challenges are lead generation, marketing, and talent attraction
Lead generation is difficult because of low brand awareness, limited budget, and lack of skills
Marketing is difficult because of high competition, low online presence, and low customer loyalty
Talent attraction is difficult because of skill shortage, high turnover, and high salary expectations
Small businesses in New Zealand face many challenges in today's competitive and dynamic market. One of the most common and pressing issues is how to generate more leads, market their products or services effectively, and attract talented employees. In this article, we will explore some of the factors that contribute to these difficulties and how offshoring can help small businesses overcome them.
Generating More Business: NZ Businesses Continue to Struggle in Lead Generation
Lead generation is the process of attracting and converting potential customers into interested prospects who are willing to buy from you. For small businesses, lead generation can be challenging because they often lack the resources, time, and expertise to create and execute effective marketing campaigns. According to a survey by HubSpot, 61% of marketers say generating traffic and leads is their top challenge. Some of the common obstacles that small businesses face in lead generation are:
Some of the common challenges that small businesses face in marketing are:
Talent Attraction for Small Businesses: A Continuing Dilemma
Talent attraction is the process of finding and hiring qualified employees who fit your company culture and values. For small businesses, talent attraction can be challenging because they often have to compete with larger and more attractive employers who offer better compensation, benefits, and opportunities. According to a survey by Xero, 44% of small businesses in New Zealand say finding skilled staff is their biggest challenge . Some of the common challenges that small businesses face in talent attraction are:
How offshoring resolves these problems
Offshoring can help small businesses overcome some of the challenges they face in lead generation, marketing, and talent attraction by offering them the following benefits:
Small businesses in New Zealand face many challenges in lead generation, marketing, and talent attraction. However, by leveraging offshoring as a strategic option, they can overcome these challenges and gain a competitive edge in the market. Offshoring can help small businesses save costs, improve quality, and scale their operations while focusing on their core competencies and customer satisfaction.
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